Increased awareness of "non-traditional" business models, like that of Assist-2-Sell has spawned a national debate about the differences between "traditional" real estate companies and "discount" real estate companies. People involved in the discussion try to characterize real estate companies as being either "traditional" or "discount." It would be more accurate to differentiate using three categories:
- Full-Service/High Commission – So-called "traditional" real estate companies
- Full-Service/Discounted Commission – Assist-2-Sell, Your Choice Realty
- Limited Service/Discounted Commission – Real estate companies that offer a "menu of services" or limited service. Fees are charged for the services that are selected, usually, but not always, at a discounted commission.
As a "discounter," Assist-2-Sell, Your Choice Realty is often inaccurately lumped in with the third category, "Limited Service/Discounted Commission." A key difference between Assist-2-Sell and others in the "discount" real estate space is the level of service. Assist-2-Sell discovered early on that while sellers love the discounted commission, they still need and want full-service. Assist-2-Sell, Your Choice Realty is a full service real estate brokerage staffed by experienced, licensed real estate professionals who are members of the National Association of REALTORS®, as well as state and local REALTOR associations. They take care of everything home sellers need from a real estate company, but charge a lower commission.
How is Assist-2-Sell, Your Choice Realty different from "traditional" real estate companies?
The most obvious difference between Assist-2-Sell and "traditional" real estate companies lies in the commission structure. Traditional firms typically charge home sellers a high commission that is a percentage of the sale price. (*Example: Six percent). Assist-2-Sell, Your Choice Realty charges a low, flat fee commission. (*Example: As low as $2,995!**)
With Assist-2-Sell, Your Choice Realty home sellers are given a choice as to how their home is marketed not just one way.
As the name implies, the Direct-to-Buyer program markets a home seller’s home directly to home buyers. This differs from "traditional" marketing programs that rely primarily on the Multiple Listing Service (MLS) to market homes. While the MLS is a powerful marketing tool, it is expensive and not always necessary. Many home sellers prefer the Direct-to-Buyers program because it gives Assist-2-Sell the opportunity to find a buyer through its own aggressive marketing efforts. We call it "Results with Savings!"®
This program adds the benefits of the MLS, while still offering home sellers the opportunity to pay a low, commission. (Extra Bonus) If the buyer comes directly to Assist-2-Sell, Your Choice Realty we reduce your commission even more. We call it "Results with Savings!"®
Both programs are designed to offer home sellers choices and to save them money. Regardless of which program a seller chooses, they still enjoy full-service.
How is Assist-2-Sell different from other "discount" real estate companies?
Assist-2-Sell is a full service discount real estate company. Other companies that discount their commission usually do so by taking away services. If they charge less, they are going to do less.
Some "Limited Service/Discounted Commission" companies charge upfront fees. Others are Internet-based and may only offer placement of the house in the MLS and rely on the MLS-selling broker to handle the entire transaction. While these models do have some appeal, Assist-2-Sell has found they are not a solution for the majority of home sellers who want and need full-service but don’t want to pay a high commission.
*Commission are not set by law. All commissions are negotiable.
*Any comparisons to a percentage commission, such as 6%, are for illustration and comparison purposes only.
** Fees may vary for homes over $200,000.